Indego automotive concept, automotive consulting, steve young

Hits	Percent	Graph
OK with leasing a car, but for sole use
7	43.8%
Must own a car for my sole use
5	31.3%
Would join a car club promising high availability
2	12.5%
Will rent as and when I need a car
2	12.5%

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"I'm a carmarker - get me out of here!": Television in in the UK currently includes a number of series which could have been made for today's global auto industry. "Strictly Come Dancing" does not have as many twists and turns as the US Big Three have woven into their two Senate
Committee hearings to date. As one manufacturer after another has declared that they are cutting back production, jobs and investment, we realise that nobody - not even Toyota or Porsche - has the X-Factor which is what Simon Cowell is looking for in another televised contest. And then today, we had Sergio Marchionne, CEO of Fiat who declared at the Paris Show only six weeks ago that he saw the European market being down 2%-5% in 2009, and that he hoped "not to have to review targets in 2009" effectively put the "for sale" sign up on Fiat Group
. He could have said "I'm a carmaker - get me out of here", echoing a third popular celebrity TV series. MORE