Indego automotive concept, automotive consulting, steve young
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How important in the future is it to you to have your own car?
IndeGo Next StepsTuesday, 05 February 2008 00:00 When I left A.T. Kearney in 2004, I had the ambition of finding a way to implement the IndeGo concept in full – from product through to commercial operation and ultimately recycling.
Given the funding required to launch this from a clean sheet of paper (we estimated €1.7 billion before it reached positive cash generation), the initial focus was on finding an existing business which we could apply IndeGo thinking to. We came close, but unfortunately our target was taken off the market, and I moved onto other things.
Returning to IndeGo now, what am I and the friends and colleagues who make up the IndeGo team going to be doing? In many ways, the product and industrial side of IndeGo is the most easily realised – even if it does take the longest time and the highest up-front investment. The question that always came up with potential partners and financial backers 2-3 years ago was “what makes you think you can manage the continuous leasing of cars through a succession of users in a way which is efficient for you, and attractive to the customer?”
The focus now is to provide the answer to that question. Do not therefore expect to see a car with an IndeGo badge on the front anytime soon. IndeGo will be another channel through which you will be able to access existing cars – with all the flexibility and customer care attributes of the original concept, but without the need to develop a range of bespoke product first. Watch this space!
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I have commented before
about the implications of the credit crunch on vehicle manufacturers as they have been forced to take writedowns of hundreds of millions of dollars on the loans and leases they used to prop up their sales volumes. In this last week, we have seen the obvious solution to this (if you are as addicted to this particular fix as the world's automakers seem to be) which is to hive off those toxic loans to your friendly government so that you can start all over again! MORE
The credit crunch makes any leasing business challenging right now, but our research says that the majority of people who are actively in the market for a car, would consider an "all in" deal that took away the aggravation and gave them complete peace of mind.