Indego, automotive consultancy, automotive consulting, steve young

When I left A.T. Kearney in 2004, I had the ambition of finding a way to implement the IndeGo concept in full – from product through to commercial operation and ultimately recycling.

Given the funding required to launch this from a clean sheet of paper (we estimated €1.7 billion before it reached positive cash generation), the initial focus was on finding an existing business which we could apply IndeGo thinking to. We came close, but unfortunately our target was taken off the market, and I moved onto other things.

 

Returning to IndeGo now, what am I and the friends and colleagues who make up the IndeGo team going to be doing? In many ways, the product and industrial side of IndeGo is the most easily realised – even if it does take the longest time and the highest up-front investment. The question that always came up with potential partners and financial backers 2-3 years ago was “what makes you think you can manage the continuous leasing of cars through a succession of users in a way which is efficient for you, and attractive to the customer?”
 

The focus now is to provide the answer to that question. Do not therefore expect to see a car with an IndeGo badge on the front anytime soon. IndeGo will be another channel through which you will be able to access existing cars – with all the flexibility and customer care attributes of the original concept, but without the need to develop a range of bespoke product first. Watch this space!