Indego automotive concept, automotive consulting, steve young

Finally Ford have confirmed what the rumour mill has been saying for some weeks now, that Tata is the preferred bidder for Jaguar and Land Rover. Various observers have raised objections about the qualifications of Tata to be a good home for these British premium brands. These comments are ill-informed and arguably rooted in prejudiced stereotypes, rather than cultural and industrial reality. As someone who has worked and travelled in India fairly extensively, I can only say that Tata Group serves up luxury, for example in their Taj Hotels, as well as any other premium provider. The key is recognising the target customer, and I am certain that Tata recognise the difference between the customer for a Jaguar XK and that for a Tata Indica car or Novus truck. The Indians in general can also do “traditional British” better than the Brits themselves, so little risk there either.